about

our ethos

exponential evolution

our ethos revolves around a design process that constantly creates invitations to challenge the future and accelerate our evolution.

our vision

Hybridize the disciplines of design, engineering, manufacturing, and media

to catalyze favorable futures.

 

[for brands and individuals alike]

 

our mission

Use our tools to rapidly enhance the communication + creation of ideas

across industries.

 

our process

 
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everything is a                         

good design requires constant evolution.

[our approach to the design process is an iterative one, driven by clear intent. We recognize that even the most refined product / brand has potential to evolve]

 

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our hybrid approach blurs the boundaries between the digital and physical worlds.

[by referencing workflows from divergent industries, we create content that transcends tradition]

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the                        crew

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Ian Backstrom

Chief Executive Officer +
Director of VFX

MJ Mayo

Chief Operating Officer +
Chief Product Officer

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Adam Pelley

Director of Industrial Design +
Advanced Manufacturing

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Greg Reesman

Director of Media + Technology

 
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The

Lab

ventura, california