about
our ethos
exponential evolution
our ethos revolves around a design process that constantly creates invitations to challenge the future and accelerate our evolution.
our vision
Hybridize the disciplines of design, engineering, manufacturing, and media
to catalyze favorable futures.
[for brands and individuals alike]
our mission
Use our tools to rapidly enhance the communication + creation of ideas
across industries.
our process
everything is a
good design requires constant evolution.
[our approach to the design process is an iterative one, driven by clear intent. We recognize that even the most refined product / brand has potential to evolve]
our hybrid approach blurs the boundaries between the digital and physical worlds.
[by referencing workflows from divergent industries, we create content that transcends tradition]
the crew
Ian Backstrom
Chief Executive Officer +
Director of VFX
MJ Mayo
Chief Operating Officer +
Chief Product Officer
Adam Pelley
Director of Industrial Design +
Advanced Manufacturing
Greg Reesman
Director of Media + Technology
The
Lab
ventura, california
